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Enterprise 360 Programme

The Enterprise360 Programme

Encouraging enterprise in learning

Enterprise 360 was developed and piloted as a partnership between Cogito Development Projects, and the Petchey Centre for Entrepreneurship, in conjunction with the Royal Docks Business School of the University of East London. 

As a programme it can be used across learning levels and in community contexts outside of formal learning, including rehabilitation, redundancy and restorative justice.

Enterprise 360 has been designed to be accessible to anyone from any background provided they have basic abilities in reading and writing.

Philosophy

Enterprise360 has been planned to expose the participants to the wider process of business development.  The philosophy behind this is that essential to developing an effective enterprise is being aware of business development process.  The outcome also offers a better understanding of how business operates, promoting employability skills as well as enterprise. 

The Enterprise 360 programme for secondary education combines business skills development with solid curriculum outcomes and measures of success.

Enterprise 360 can also work at primary level as shown by the real enterprises which have been created.  Children have set up their own sustainable tuck shops or run their own stall at school fairs.  At the conclusion even the youngest of participants have both experienced business development and are able to describe a number of important business concepts: pricing models, profit margins, market capability, and segmentation.  See Junior Enterprise 360.

Older students (FE and HE) and other participants working through Enterprise 360 have already created some real business initiatives. At HE where participants are not able to readily identify a creative idea they are able to feed into existing businesses or social enterprise projects, and to assist in the development of the programme itself. Thus the primary programme, Junior Enterprise 360 is now being taken forward by HE students as a social enterprise in its own right.  And an HE student group E360 Student are delivering the workshop programme at secondary/FE.

The Programme  

The Enterprise 360 model has five clear steps.  The programme for secondary and further education can be delivered in short intensive workshops or as staged modules within an embedded term package.

The Enterprise360 Passport is the focal point of the process at secondary school level and above.  A more simplistic and directed approach is used in the primary level programme.

Enterprise 360 5 phases:

Step 1 – Pre -Enterprise development support

Step 2 – Complete an Enterprise 360 Passport

Step 3 – 7 Minute meetings

Step 4 – Business Plan

Step 5 – Operational Support and Development

The amount of resources applied will vary depending on the context. The steps and supporting networks may be more or less intensive, depending on the length of engagement and whether the outputs are expected to be concrete enterprises or a skills-building exercise. In FE and HE the programme has also been delivered with more intensive input as a one term module. This can be combined with the SimVenture tool, with an expectation of actual outcomes. Step 5 is in practice, only applicable for the embedded programme.

The following describes how steps 1-4 are delivered within a package of 2-4 day workshops. 

Step 1 – Pre -Enterprise development support

The first element is a short presentation on key concepts and components.  Groups of up to 50 are then directed to work in teams of 5-6 participants.

 

Step 1 allows each participant group to engage in a teaching and learning process which will generate a completed Enterprise 360 Passport in step 2.

Step 2 – Complete an Enterprise 360 Passport

If the group are not able to complete it in this phase they are referred back to step 1 and more support is given.

step 2 pic

 

 Business Objective     What How   Assumptions

Development of a healthy savoury snack choice to be marketed through news agents and station kiosks to meet the changing pattern of consumer demand for snacks and on-the-go food

Research market for snacks and fast food

Conceptualisation and creation of new snacks


Testing of possible new snacks


Production costing structures investigated for selected snacks


Marketing strategies developed for snacks


Full product lifecycle developed


Operational plan and capital requirements

Basic report on market habits and possible gaps 

Five new snack options produced


Taste testing completed 

Full costing information available and required mark-ups calculated


Marketing plan tabled


Production and sales plans finalised
Business plan completed

Resources exist to undertake the research 

Gaps are identified and new options exist


New snacks tested widely


Team makes effective use of support to develop realistic costs


Develop marketing skills through research and access to support


Utilise support structures

 Example of an Enterprise 360 Passport – Healthy Hurried Snacker (Healthy Hurried Snacker is an example conceptualised for the teaching process)

The evaluation of the passport is not based on the viability of the idea but rather the logical nature of the participants thinking and the viability of the route selected to take them to the to the business plan phase. This methodology is crucial in that the enterprise development here is about the process rather than the business idea and concept. 

Once the Enterprise 360 passport has been compiled and assessed in terms of the effectiveness of the development process, ideally underpinned by market research and proto-type investigation, it acts as the passport to step 3.

 Step 3 – 7 Minute 7 Stage meetings (7M7S) 

Step 3 pic

In the workshop format of the programme there is a further presentation on the components, then all completed passports qualified for a maximum of 3 x 7 minute meetings a day, which may not run chronologically.

The 7 minute 7 stage (7M7S) meeting phase is a key tool on both a teaching and learning basis and for the development of actual business development ideas.  This structure aims to show all budding entrepreneurs that their key resource before finances are considered is time, this resource needs to be used as efficiently as possible.  ‘Time is money’ is an essential focus, the start-up must allocate time efficiently i.e. all time investment must have clear outcomes linked initially to the passport. Through the 7M7S meetings the fledgling business group are required to focus on how they will use their time, with clear action plans and gathering information pertained to their business and the 7 stages.      

The 7 stages offer the real/notional business start-up the opportunity to develop the platform upon which the business plan and the business will be built, and to consider the viability of the enterprise.  These meetings offer an opportunity for clear and focussed activities that build the capacity of the group.  The completion of the 7M7S phase will allow the group to engage with stage 4 where a final business plan will be developed.

Step 4 – Business Plan 

Step 4 pic

In terms of the mechanism of step 4 the model focuses the support across 5 areas; these are the areas that experience from the pilot phase has shown to be mission critical.  For the workshop format a simple business plan format is then utilised.

Once the four stages have been effectively traversed a real business start-up is ready for the final support phase of Enterprise 360 which is the operational phase.  .

Step 5 – Operational Support and Development

In stage 5 the business may need support from outside structures. The nature of that support has been loosely categorised under the linking headings, and includes a number of different areas.  This is in practice only available for the embedded programme.

 

Step 5 pic

For more information on how Enterprise 360 might be delivered please contact:

This email address is being protected from spambots. You need JavaScript enabled to view it. or call 0044 (0) 208 394 2521